Conjoint Measurement Analysis

Wolfgang Karl Härdle and Zdeněk Hlávka
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Wolfgang Karl Härdle: Humboldt-Universität zu Berlin, C.A.S.E. Centre f. Appl. Stat. & Econ. School of Business and Economics
Zdeněk Hlávka: Charles University in Prague, Faculty of Mathematics and Physics Department of Statistics

Chapter Chapter 18 in Multivariate Statistics, 2015, pp 301-308 from Springer

Abstract: Abstract Conjoint measurement analysis is a technique to investigate the utilities attributes to certain factor levels. It is heavily used in marketing and in the analysis of consumer preferences. The statistical core of conjoint measurement analysis is ANOVA in a linear model with a specially constrained design matrix $$\mathcal{X}$$ .

Keywords: Factor Level; Design Matrix; Consumer Preference; Analysis Conjoint; Profile Method (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-642-36005-3_18

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