Unplanned Behaviour of Exhibition Attendees and the Booth Recommender System: The Goal Framing Theory Perspective

Namho Chung (), Chulmo Koo () and Jae Kyeong Kim ()
Additional contact information
Namho Chung: College of Hotel and Tourism Management, Kyung Hee University
Chulmo Koo: College of Hotel and Tourism Management, Kyung Hee University
Jae Kyeong Kim: School of Management, Kyung Hee University

A chapter in Information and Communication Technologies in Tourism 2013, 2013, pp 460-471 from Springer

Abstract: Abstract Our study of unplanned behaviour theory examines the effect of the booth recommender system (BRS) on the goals of exhibition attendees. Previous studies have overlooked the importance of the unplanned behavioural effectiveness of information technology (IT) devices for understanding motivation and delivering unexpected outcomes at exhibitions. In this paper, we distinguish several goal frames, including hedonic, gain, and normative goals, which contribute to the relationship between BRS use and unplanned boot visits. BRS use directly influences revisit intentions to an exhibition and contributes to unplanned booth visits. BRS use in an exhibition can contribute to attendees’ impulsive behaviour and can induce them to return to an exhibition. The results and implications are discussed.

Keywords: Exhibition; Unplanned behaviour; Booth recommender system; Goal framing (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36309-2_39

Ordering information: This item can be ordered from
http://www.springer.com/9783642363092

DOI: 10.1007/978-3-642-36309-2_39

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().