 Appraisal of Estate Enterprise’s Social Responsibility Based on ANP and Fuzzy TheoryChun-hua Wu ()
Chapter Chapter 21 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 199-207 from Springer Abstract: Abstract The estate industry is one main pole of China’s economy, and it has done great contribution to economy development as well as improving urban and rural appearance. But in recent years, the negative reports about building’s quality, false advertising and so on appear frequently. These have done great damage to estate enterprises’ social image, so it is necessary to set up one reasonable system and give out proper method to assess estate enterprises’ social responsibility. Reasonable appraisal will play an active role in changing estate enterprises’ negative image as well as promoting the realization of harmony society. After analyzing the existing problems of estate enterprises, this paper sets up one compressive system and applies ANP and fuzzy theory into the appraisal of estate enterprise’s social responsibility. At last a case is shown to identify the appraisal process. Keywords: ANP; Estate enterprise; Fuzzy theory; Social responsibility (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38391-5_21 Ordering information: This item can be ordered from DOI: 10.1007/978-3-642-38391-5_21 Access Statistics for this chapter More chapters in Springer Books from Springer |
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