The Empirical Study on Influence Factors of Word-of-Mouth Value of Customer Equity

Lin Sun (), Ai-wu Cheng () and Huang-juan Wang
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Lin Sun: Xi’an Polytechnic University
Ai-wu Cheng: Xi’an Polytechnic University
Huang-juan Wang: Xi’an Polytechnic University

Chapter Chapter 38 in The 19th International Conference on Industrial Engineering and Engineering Management, 2013, pp 345-352 from Springer

Abstract: Abstract The research of the measure of customer equity has been given more emphasis by domestic and foreign scholars, but the study of word-of-mouth value which is regarded as one of the important composition of customer equity is scarce. On the basis of theoretical analysis of word-of-mouth value by domestic and foreign scholars, this paper establishes a concept model of influence factors of word-of-mouth value of customer equity, and verifies the concept model by structural equation model. The results improve that many factors of word-of-mouth infector and receiver have great impact on the value of word-of-mouth.

Keywords: Customer equity; Influence factors; Structural equation model; Word-of-mouth value (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-38433-2_38

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DOI: 10.1007/978-3-642-38433-2_38

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