Taking Action – Applying DDM

Jochen Gerber, Hanjo Arms, Mathias Wiecher and Christian Danner
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Jochen Gerber: G5-Partners
Hanjo Arms: A.T. Kearney
Mathias Wiecher: A.T. Kearney

Chapter 7. in Leveraging Flexibility, 2014, pp 76-81 from Springer

Abstract: Abstract The challenge managers face is similar to automotive companies dealing with the issue of investing in e-mobility. Should they pour millions of euros into technology at an early stage, perhaps gambling away the future of their companies? Or would it be better to keep a tight hold on cash and wait at the sidelines, risking being left out of their industry’s future? It goes without saying that the world managers inhabit is not a sequence of carefully lined vehicles in a traffic jam but more like a fast-moving car race.

Date: 2014
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DOI: 10.1007/978-3-642-54362-3_7

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