Conceptual Framework and Deduction of Hypotheses

Lena Christiaans

Chapter 3 in International Employer Brand Management, 2013, pp 51-121 from Springer

Abstract: Abstract A key to identifying and attracting highly skilled employees is the understanding of which attributes of employer attractiveness are most or least attractive to the target population (Harold & Ployhart, 2008). A variety of researchers have examined different characteristics important to individuals when evaluating jobs. This research stream on job/organization choice can be traced back into the 1970s and is still of major importance in the recruiting and employer branding literature.

Keywords: Uncertainty Avoidance; Future Orientation; Market Segmentation; International Marketing; Promotion Opportunity (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-00456-9_3

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DOI: 10.1007/978-3-658-00456-9_3

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