Best Practice: From Dortmund with Love

Katharina Hutter (), Stefan Hoffmann () and Dennis Thom ()
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Katharina Hutter: Technische Universität Dresden
Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Dennis Thom: Borussia Dortmund GmbH & Co. KGaA

Chapter 4 in Professionelles Guerilla-Marketing, 2013, pp 43-52 from Springer

Abstract: In diesem Kapitel erwartet Sie… eine Best-Practice-Studie, die aufzeigt, wie der Fußballclub BVB zum Champions- League-Finale 2013 in London mit Guerilla-Aktionen überrascht.

Date: 2013
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DOI: 10.1007/978-3-658-02268-6_4

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