Bedenken gegenüber Guerilla-Marketing

Katharina Hutter () and Stefan Hoffmann ()
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Katharina Hutter: Technische Universität Dresden
Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel

Chapter 5 in Professionelles Guerilla-Marketing, 2013, pp 53-59 from Springer

Abstract: Nach der Lektüre dieses Kapitels können Sie… juristische Aspekte des Ambush-Marketing bewerten. ethische Aspekte des Buzz-Marketing diskutieren. nicht-intendierte Effekte auf das Image vermeiden.

Date: 2013
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DOI: 10.1007/978-3-658-02268-6_5

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