 IntroductionNadine Chehimi
Chapter 1 in The Social Web in the Hotel Industry, 2014, pp 1-6 from Springer Abstract: Abstract Until some years ago, this review would have only been shared with friends and families. The spread of the personal hotel experience would have been limited to the guest’s circle of acquaintances and would have neither sustainably influenced the hotel’s image nor the booking decision of many others. However, with the emergence of the social web, these personal and geographical limitations diminish. Today, guests can share their experiences with the whole online world. They can write reviews on review sites like TripAdvisor and HolidayCheck, they can upload photos on media sharing platforms like YouTube and can start discussions about their experiences on social networks like Facebook. All these sites belong to the so-called social web which has fundamentally changed the way users may gather information. Users are no longer only consumers who access providerbased information but rather prosumers who actively create contents – user-generated- content (UGC) – and are therefore also referred to as co-producers. Keywords: Research Hypothesis; Hotel Industry; Review Site; Hotel Guest; Information Search Process (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-04544-9_1 Ordering information: This item can be ordered from DOI: 10.1007/978-3-658-04544-9_1 Access Statistics for this chapter More chapters in Springer Books from Springer |
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