Qualitative Research Approach

Patrick Planing ()
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Patrick Planing: Daimler AG

Chapter 5 in Innovation Acceptance, 2014, pp 93-139 from Springer

Abstract: Abstract According to the research design, the overall aim of this chapter is to develop concepts that are involved in the individual belief formation towards the use of Advanced Driver-Assistance Systems. These concepts constitute the basis for the construction of a quantitative questionnaire; thus, they should be: As complete as possible, covering all sorts of affective and cognitive, conscious and unconscious, favourable and unfavourable beliefs towards ADAS technology; Clearly described, mutually exclusive and exhaustive, with as little overlap as possible; Directly based on the interview response with a clear and reproducible reference.

Keywords: Affective Response; Assistance System; Descriptive Norm; Injunctive Norm; Acceptance Decision (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-05005-4_5

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DOI: 10.1007/978-3-658-05005-4_5

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