Quantitative Research Approach

Patrick Planing ()
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Patrick Planing: Daimler AG

Chapter 6 in Innovation Acceptance, 2014, pp 141-247 from Springer

Abstract: Abstract The overall aim of this chapter is to either confirm or reject the hypotheses developed in the previous chapter with a maximum level of confidence and to develop a conceptual model for the acceptance of ADAS technology. The resulting conceptual model should be based on: A sufficiently large and representative sample of the target group; A valid operationalisation and measurement of the chosen concepts in the form of a questionnaire; Valid descriptive scales, which fit with the research object but do not bias the result in any direction; A comprehensive analysis of the survey results, applying appropriate statistical tests.

Keywords: Assistance System; Ordinal Regression; Question Item; Advance Driver Assistance System; Ordinal Regression Model (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-658-05005-4_6

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