Managing the Corporate Portfolio

Ulrich Pidun
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Ulrich Pidun: Boston Consulting Group

Chapter 8 in Corporate Strategy, 2019, pp 173-192 from Springer

Abstract: Abstract In Chap. 6 , we have established how the portfolio and growth analyses can be used to derive a corporate portfolio strategy. The strategy defines the target composition of the portfolio but also the roles that the strategic business units (SBUs) are supposed to play in the portfolio. In this chapter we will explain how the portfolio roles can be used to manage the corporate portfolio. We will address how strategic priorities, financial targets, and investment guidelines can be linked to the roles. We will introduce concepts and instruments for allocating capital to the SBUs and to individual investment projects. And we will address the notorious challenge of managing synergies in the corporate portfolio.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-25426-1_8

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DOI: 10.1007/978-3-658-25426-1_8

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