Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example

Julitta Jaschke (), Bibiana Grassinger () and Christine Kühn ()
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Julitta Jaschke: HfK+G Ulm
Bibiana Grassinger: IU International University
Christine Kühn: HfK+G Ulm

A chapter in Conference Proceedings Trends in Business Communication 2020, 2021, pp 45-63 from Springer

Abstract: Abstract Agile forms of organizations receive more and more attention. In many companies methods like Scrum, Kanban or Design Thinking are gaining ground. Changes in project organizations also have an impact on project communication. The paper analyzes project communication in a department of Robert Bosch GmbH in order to find strengths and weaknesses of the used Scrum method. Therefore, a qualitative approach with focus group discussion and participatory obervation of Scrum teams has been used. The study led to the conclusion that transparency, openness and trust become increasingly important and should be taken into account in project communication in order to make project work efficient and goal-oriented. The company took action to improve agile project communication. These measures result from the presented study and are outlined in the paper.

Keywords: Agile project management; Scrum; Agile project communication (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-33642-4_3

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DOI: 10.1007/978-3-658-33642-4_3

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