Developing a Communication Strategy

Ulrich Gartner
Additional contact information
Ulrich Gartner: Gartner Communications

Chapter 4 in Corporate Communications In Restructuring Phases, 2021, pp 45-56 from Springer

Abstract: Abstract In restructuring situations, communication and negotiation strategy cannot be separated. A communication strategy can only flank and support the achievement of strategic negotiation goals and the associated tactical maneuvers if it is very closely intertwined with negotiation planning. This chapter describes how such a strategy can be developed.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-34626-3_4

Ordering information: This item can be ordered from
http://www.springer.com/9783658346263

DOI: 10.1007/978-3-658-34626-3_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().