Developing Communication Content

Ulrich Gartner
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Ulrich Gartner: Gartner Communications

Chapter 7 in Corporate Communications In Restructuring Phases, 2021, pp 95-107 from Springer

Abstract: Abstract Communication is successful when it succeeds in reaching the addressees emotionally as well as conveying facts. In essence, it is always about telling stories. This chapter shows how you can develop such a story for your restructuring project.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-34626-3_7

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DOI: 10.1007/978-3-658-34626-3_7

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