Digital Transformation of the Commercial Functions of B2B Companies

Axel Steuernagel (axel.steuernagel@fham.de)
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Axel Steuernagel: Hochschule für angewandtes Management

Chapter 8 in Praxisbeispiele der Digitalisierung, 2022, pp 159-195 from Springer

Abstract: Abstract The year 2020 has been one of the most remarkable in contemporary history with a significant influence on basic economic structures. It was a landmark for the transfer from the traditional into a digital and virtual economic world. But the COVID-19 crisis only accelerated a fundamental change which started two decades ago with the use of the Internet for researching information and purchasing online.

Date: 2022
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DOI: 10.1007/978-3-658-37903-2_8

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