Social Media in Research and Development

Stefanie Babka

Chapter 18 in Social Media for Leaders, 2023, pp 171-175 from Springer

Abstract: Abstract This chapter describes the opportunities and risks of social media in research and development. Different areas of application within the company are shown and some examples of work with external partners are given. The use of co-creation for campaign purposes is also explained.

Keywords: Research and development; Crowdsourcing; Co-creation; R&D; Innovation (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_18

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DOI: 10.1007/978-3-658-42351-3_18

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