Social Media Organization

Stefanie Babka

Chapter 3 in Social Media for Leaders, 2023, pp 15-27 from Springer

Abstract: Abstract This chapter describes different approaches to organizing social media in the company. It provides answers to the most important organizational questions. Where should the area be located? What responsibilities and approval processes should be set up? Which regulations are necessary? How can we work together across departments?

Keywords: Governance; Organization; Coordination processes; Integration models; Structure (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_3

Ordering information: This item can be ordered from
http://www.springer.com/9783658423513

DOI: 10.1007/978-3-658-42351-3_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().