Team Management and Business Development – Creating a Balance

Pierre Sesmat ()

Chapter Kapitel 5 in E-Sports-Management, 2024, pp 93-114 from Springer

Abstract: Zusammenfassung At its core, an esports organization works following a basic principle: it builds a healthy team that wins trophies, which generates fandom, and thus attracts partners and sponsors, allowing the organization to nurture its existing team and create other teams to start this cycle again.This is of course simplified but emphasizes the correlation between a healthy team and Esports organization business success. In this chapter, we will dive deeper into the variables of this equation through 3 prisms: Marketing, Partnership, and Esports.

Date: 2024
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DOI: 10.1007/978-3-658-43835-7_5

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