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Dos & Don’ts of Sustainable Corporate Governance

Ralf T. Kreutzer ()
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Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

Chapter Chapter 7 in The Path to Sustainable Corporate Management, 2024, pp 271-284 from Springer

Abstract: Abstract Trust and credibility are central foundations of long-term business success. Therefore, companies should refrain from merely draping their own activities in a “green cloak” without aligning the core business activities towards sustainability. This often not only violates legal requirements, but also—legitimate—customer expectations. Instead, companies should consistently pursue various paths to build trust. Helpful rules for honest communication are presented for this purpose.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-43974-3_7

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DOI: 10.1007/978-3-658-43974-3_7

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