Dos & Don’ts of Sustainable Corporate Governance
Ralf T. Kreutzer ()
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Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht
Chapter Chapter 7 in The Path to Sustainable Corporate Management, 2024, pp 271-284 from Springer
Abstract:
Abstract Trust and credibility are central foundations of long-term business success. Therefore, companies should refrain from merely draping their own activities in a “green cloak” without aligning the core business activities towards sustainability. This often not only violates legal requirements, but also—legitimate—customer expectations. Instead, companies should consistently pursue various paths to build trust. Helpful rules for honest communication are presented for this purpose.
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-43974-3_7
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DOI: 10.1007/978-3-658-43974-3_7
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