Are We Confused by Too Much Choice? Choice Overload

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 4 in 33 Phenomena of Purchasing Decisions, 2024, pp 17-21 from Springer

Abstract: Abstract This chapter presents a scientific study on Choice Overload and the influence of the number of products in a decision situation on purchasing behavior, summarizes meta-analyses that statistically examine Choice Overload and identify influencing factors for the occurrence of Choice Overload, and discusses why assortment reductions should be tested in advance.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_4

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DOI: 10.1007/978-3-658-44799-1_4

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