ESG Communication, Broken Promises and Public Mea Culpa

Michael Neumann () and Jörg Forthmann ()

Chapter Chapter 12 in ESG Reporting in Corporate Communication, 2024, pp 93-95 from Springer

Abstract: Abstract For financial products, it is already the case: those who cannot fulfill ESG promises must publicly backtrack. Caution is advised for all other products and services: the louder and clearer a company announces ESG goals, the greater the risk of stumbling into a correction obligation. Maximum danger lies in—alleged—unique selling points (USPs).

Date: 2024
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DOI: 10.1007/978-3-658-45738-9_12

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