Pricing Policy Decisions

Manfred Bruhn ()
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Manfred Bruhn: Faculty of Business and Economics, University of Basel

Chapter Chapter 6 in Principles of Marketing, 2025, pp 151-180 from Springer

Abstract: Abstract In this chapter, you will familiarize yourself with the objectives and tools of pricing policy. You recognize occasions for price decisions as well as the determinants of price formation for existing and new products or services, gain insights into essential pricing strategies, learn to deal with statistical price setting based on marginal analysis, and are enabled to apply the practical methods of a cost- and market-oriented pricing. A particular concern of this chapter is to identify the pricing leeway of companies and to convey a solid foundation for the development of pricing policy decisions through various methods of price setting.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-45834-8_6

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DOI: 10.1007/978-3-658-45834-8_6

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