The Impacts of Corporate Social Capital and Market Orientation on Service Innovation Performance: Mediating Role of Organizational Learning

Zhaoquan Jian (zhouyulu0212@163.com) and Yulu Zhou (jianzq@163.com)
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Zhaoquan Jian: South China University of Technology
Yulu Zhou: South China University of Technology

A chapter in LISS 2014, 2015, pp 1427-1431 from Springer

Abstract: Abstract The purpose of this study is to investigate the impacts of corporate social capital and market orientation on service innovation performance and the mediating role of organizational learning. A Structure Equation Model containing an intermediary variable is established. Through an empirical survey of 230 samples in the Pearl River Delta of China, the research findings show that: (1) corporate social capital, market orientation and organizational learning has a positive effect on service innovation performance, (2) corporate social capital, market orientation has a positive effect on organizational learning, and (3) organizational learning plays a mediating role between the corporate social capital, market orientation and service innovation performance.

Keywords: Corporate social capital; Market orientation; Organizational learning; Service innovation performance (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_206

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DOI: 10.1007/978-3-662-43871-8_206

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