Internet Advertisements Prediction

Chao Jiang () and Zijiang Yang ()
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Chao Jiang: York University
Zijiang Yang: York University

A chapter in LISS 2014, 2015, pp 409-414 from Springer

Abstract: Abstract Internet is a resourceful virtual world where a variety of information is open to public access, which expedites knowledge explosion. While the openness of internet facilitates knowledge learning, it also carries some information people do not need. For instance, advertisement on the internet is one of the side products that has increasingly become a concern in recent years. The identification of advertisement on the internet pages develops its necessity in the areas such as internet security, search engine, or even education. In this paper, as an attempt to differentiate advertisements, some approaches are examined to predict the advertisements on internet pages. As a matter of fact, some promising results are presented in this paper.

Keywords: Internet advertisement; Classification; Prediction (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-43871-8_60

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DOI: 10.1007/978-3-662-43871-8_60

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