 Market Entry ModesManfred Fuchs
Chapter 5 in International Management, 2022, pp 179-230 from Springer Abstract: Abstract Market entry modes are divided into functional market entry modes, which are prepared and conducted mainly from the home country location, and institutional market entry modes, which are accomplished and operated in the host country locations. The success of functional market entry forms is highly dependent on the commitment of a sales agent, intermediaries, licensees, or franchisees. Although the proposed dependency is not one-sided, a significant effect on the market success rests on the capabilities and efforts required by local partners. In all functional market entry mode strategies, the leverage of control is limited. Thus, functional or institutional market entry strategies will be adopted to fit different needs and capabilities for controlling international business activities. The operative control can be carried out by relying on exports, licensing, franchising, and by establishing an international joint venture, or a wholly-owned subsidiary. Generally, market entry modes are portrayed as market entry strategies, although this definition can be confusing because the choice of market entry strategy is more than an elaborated long-term objective, but also a means of how to operate a particular business activity in co-evolving foreign markets. Date: 2022 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-65870-3_5 Ordering information: This item can be ordered from DOI: 10.1007/978-3-662-65870-3_5 Access Statistics for this chapter More chapters in Springer Books from Springer |
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