Second Life: A Turning Point for Web 2.0 and E-Business?

M. R. Cagnina () and M. Poian ()
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M. R. Cagnina: Università di Udine
M. Poian: Università di Udine

A chapter in Interdisciplinary Aspects of Information Systems Studies, 2008, pp 377-383 from Springer

Abstract: Abstract This work analyses the issues that firms must challenge with Web 2.0 tools. In particular, we focus on the metaverse, and Second Life is our case study. We find this platform is able to mash–up web-based features with distinctive aspects of the metaverse. We propose a theoretical framework that explains how the enactment of an environment gives rise to processes of engagement and creation of communities of prosumers. These aspects are unexplored yet and may represent a future and fascinating challenge for Management and IS disciplines.

Keywords: Virtual World; Online Game; Marketing Campaign; Fascinating Challenge; Charles River Medium (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2010-2_46

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DOI: 10.1007/978-3-7908-2010-2_46

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