Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines

Jella Pfeiffer (), Malte Probst (), Wolfgang Steitz () and Franz Rothlauf ()
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Jella Pfeiffer: Johannes Gutenberg-Universität Mainz
Malte Probst: Johannes Gutenberg-Universität Mainz
Wolfgang Steitz: Johannes Gutenberg-Universität Mainz
Franz Rothlauf: Johannes Gutenberg-Universität Mainz

A chapter in Theory-Guided Modeling and Empiricism in Information Systems Research, 2011, pp 145-173 from Springer

Abstract: Abstract The importance of online shopping has grown remarkably over the last decade. In 2009, every West European spent on average € 483 online and this amount is expected to grow to € 601 in 2014. In Germany, the number of online shoppers has almost doubled since 2000: 44% of all adults regularly buy products onlinetoday. In Western Europe, online sales reached € 68 billion in 2009 and Forrester research forecasts it will reach € 114 billion by 2014 with an 11% compound annual growth rate.

Keywords: Decision Maker; State Machine; Compensatory Strategy; Choice Task; Attribute Level (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2781-1_8

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DOI: 10.1007/978-3-7908-2781-1_8

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