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Techniken zur Ideengenerierung (marktorientierte Ansätze)

Rainer H. G. Großklaus ()

Chapter 8 in Von der Produktidee zum Markterfolg, 2014, pp 95-130 from Springer

Abstract: Zusammenfassung Wie können Sie systematisch nach der richtigen Innovationsidee suchen? Dazu mehr in diesem Kapitel.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4594-5_8

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DOI: 10.1007/978-3-8349-4594-5_8

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