Statistical Design for Innovation in Virtual Reality

Antonio Lanzotti (), Giovanna Matrone (), Pietro Tarantino () and Amalia Vanacore ()
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Antonio Lanzotti: University of Naples, Department of Aerospace Engineering
Giovanna Matrone: University of Naples, Department of Aerospace Engineering
Pietro Tarantino: University of Naples, Department of Aerospace Engineering
Amalia Vanacore: University of Naples, Department of Aerospace Engineering

Chapter Chapter 2 in Statistics for Innovation, 2009, pp 27-41 from Springer

Abstract: Abstract In this chapter, an original design strategy for product innovation is presented. This strategy is based on a continuous innovation process and takes advantages of both emotional design methodologies and participative design tools in virtual reality (VR). It combines techniques for user need identification and virtual reality experiments to simulate user-product interaction. This original combination of techniques allows the early evaluation of the quality of new product concepts, which is essential for the success of innovation.

Keywords: Virtual Reality; Virtual Prototype; Expert User; Quality Element; Product Concept (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-88-470-0815-1_2

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DOI: 10.1007/978-88-470-0815-1_2

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