The Roots of Corporate Sustainability: the Art of Managing Innovation and Relationships by illycaffè

Francesco Perrini () and Angeloantonio Russo
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Francesco Perrini: Università Bocconi
Angeloantonio Russo: LUM University

Chapter 18 in Managing Sustainable Business, 2019, pp 363-394 from Springer

Abstract: Abstract The crisis that hit the coffee market after the International Coffee Organization (ICO) agreement collapsed in 1989 led Italian company illycaffè to look beyond the typical business model that had characterized the coffee industry to date. illycaffè decided to embrace a new strategic challenge and focus on a direct-purchasing model. They would bypass the intermediaries and reward their chosen growers by paying them a premium over the market price.

Keywords: Corporate Sustainability (CS); Coffee And Farmer Equity (C.A.F.E.); Nespresso; High-quality Coffee; Coffee Supply Chain (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-024-1144-7_18

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DOI: 10.1007/978-94-024-1144-7_18

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