‘Ecomagination’ at Work: GE’s Sustainability Initiative

S. S. George and S. Regani ()
Additional contact information
S. S. George: IBS Center for Management Research
S. Regani: IBS Center for Management Research

Chapter 20 in Managing Sustainable Business, 2019, pp 417-434 from Springer

Abstract: Abstract Ecomagination is GE’s commitment to address challenges such as the need for cleaner, more efficient sources of energy, reduced emissions, and abundant sources of clean water. And we plan to make money doing it. Increasingly for business, “green” is green (Jeffrey Immelt, Chairman and CEO of General Electric, in 2005). Ecomagination is a milestone for a number of reasons, including that it’s a long-term commitment with specific targets made at the company’s highest level. GE has taken this process seriously and done its homework to make sure its claims and goals are credible (Joel Makower, sustainability consultant, in 2005).

Keywords: Ecomagination; Immelt; Past Environmental Performance; Integrated Gasification Combined-cycle (IGCC); Core Business Units (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-024-1144-7_20

Ordering information: This item can be ordered from
http://www.springer.com/9789402411447

DOI: 10.1007/978-94-024-1144-7_20

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().