Building Entrepreneurial Ecosystems in the Digital Age

Sunil Shukla (), Pankaj Bharti () and Amit Kumar Dwivedi ()
Additional contact information
Sunil Shukla: Entrepreneurship Development Institute of India
Pankaj Bharti: Entrepreneurship Development Institute of India
Amit Kumar Dwivedi: Entrepreneurship Development Institute of India

A chapter in Global Entrepreneurship Monitor, 2026, pp 95-100 from Springer

Abstract: Abstract This section explores the collaboration between entrepreneurship and digital marketing, particularly in the context of emerging technologies such as AI. Digital marketing can be a game-changer for new businesses, as it enables them to promote their goods and services in a targeted manner. It enables business owners to reach both large global audiences and small, niche markets in a cost-effective manner that often has a greater impact than traditional channels, such as TV ads. Artificial intelligence (AI) is one of the newest and least well-known digital tools for many business owners. It is quickly changing how decisions are made in business.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-94-6239-735-4_9

Ordering information: This item can be ordered from
http://www.springer.com/9789462397354

DOI: 10.2991/978-94-6239-735-4_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().