A New University

Timothy Devinney () and Grahame Dowling ()
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Timothy Devinney: Alliance Manchester Business School
Grahame Dowling: University of Technology

Chapter 12 in The Strategies of Australia’s Universities, 2020, pp 191-210 from Springer

Abstract: Abstract Here we describe a new specialist university.Its nature replicates that of some overseas institutions.This case is used to illustrate the issues that need to be addressed in a comprehensive statement of strategy.It also illustrates the power and appeal of a focus strategy in the university education sector.

Keywords: Specialist university case study; Management university (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-3397-6_12

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DOI: 10.1007/978-981-15-3397-6_12

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