What Is Strategy?

Timothy Devinney () and Grahame Dowling ()
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Timothy Devinney: Alliance Manchester Business School
Grahame Dowling: University of Technology

Chapter 4 in The Strategies of Australia’s Universities, 2020, pp 45-59 from Springer

Abstract: Abstract Strategy is the pattern of decisions that set the long-term direction of an organisation. For a university it guides and coordinates its principal operations of research, education and engagement with the community and industry. The strategy framework described here highlights the roles of vision, objectives, operations, business model and organisational design. All these elements must be present and aligned for the strategy to be comprehensive and coherent. However, most university strategies only contain some of these elements. There is an overemphasis on vision and objectives, and very little mention of the business model of the institution. As such they are deficient.

Keywords: Types of strategy; Elements of strategy; Strategic logics (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-3397-6_4

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DOI: 10.1007/978-981-15-3397-6_4

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