 Arts and CommunicationsLisa Dethridge ()
Chapter Chapter 7 in The Fourth Industrial Revolution, 2021, pp 107-124 from Springer Abstract: Abstract This chapter provides examples of how Fourth Industrial Revolution (4IR) technologies, including artificial intelligence (AI) are used in the Australian Media and Communications sector, including advertising, journalism, publishing, film, and TV production. One focus is the use of data analytics in advertising and journalism; another is the automation of roles previously performed by people in screen, literary and arts production. AI is now used as a production tool which has led stakeholders to suggest that in the future media production companies may work in collaboration with software and interface designers to ensure a sustainable, human-centred approach (Van der Bijli-Brouwer et al, 53:1–23, 2017). This means that the term “job sharing” takes on a new dimension as people share their jobs at increasing levels with AI technologies, as in other sectors covered in this book. Keywords: AI and libraries; Artificial intelligence; Australian media and communications automated advertising; Automated news & screen production; Data analytics; Authorship; Music and literary rights management (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-1614-3_7 Ordering information: This item can be ordered from DOI: 10.1007/978-981-16-1614-3_7 Access Statistics for this chapter More chapters in Springer Books from Springer |
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