Development and Investment in Core Niche Tourism Products and Services in Bangladesh

Muhammad Khalilur Rahman (), Md. Sohel Rana and Azizul Hassan
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Muhammad Khalilur Rahman: Universiti Malaysia Kelantan
Md. Sohel Rana: Universiti Malaya (UM)
Azizul Hassan: The Tourism Society

Chapter Chapter 9 in Tourism in Bangladesh: Investment and Development Perspectives, 2021, pp 127-139 from Springer

Abstract: Abstract Travel and tourism have become a potential instrument in Gross Domestic Product (GDP). Bangladesh has bright prospects of niche tourism products and services in the future. But, the country’s tourism development is facing challenges, including marketing policy, strategy, and investment. The government of the country may apply a niche market strategy for tourism products and services. Bangladesh can earn vast foreign currency as the country has several key tourism products such as historical places, archaeological sites, hills, islands, beaches, and forest which is most attractive to the tourists. Also, the country has tourism service facilities like travel agents, tourist guides, tour operators, hotels, restaurants, catering, visas, and immigration services, which are designed to meet tourists’ demands and satisfaction. From the theoretical and statistical data sources, this study mainly outlines the development and investment scenario of core niche tourism products and services, including the detailed analysis of apparel tourism, medical tourism, beach tourism, agri-tourism, and ecotourism in Bangladesh. This study uses a review of a literature-based method that relied on publish and online resources for data and information. Findings indicate that some products and services can play significant roles in generating revenue in the tourism industry. This research suggests how niche tourism products will assist policymakers in developing the tourism market and customizing their service and investment to achieve strategic marketing objectives.

Keywords: Niche tourism; Products; Services; Development; Investment; Bangladesh (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-1858-1_9

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DOI: 10.1007/978-981-16-1858-1_9

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