Factors Influencing Tourist Perception on GrabCar Ride-Sharing Application Services

Nurul Farah Izzah Zailani and Ahmad Albattat ()
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Nurul Farah Izzah Zailani: School of Hospitality and Creative Arts, Management and Science University
Ahmad Albattat: Post Graduate Centre, Management and Science University

Chapter 8 in Handbook of Technology Application in Tourism in Asia, 2022, pp 165-177 from Springer

Abstract: Abstract The study focuses on transport booking on the Internet, using the GrabCar application in Malaysia as an example. This study gathered data from selected respondents. The goal of this study is to look at the elements that influence tourists’ perceptions of ride-sharing app services, as well as the intention to ride and tourists’ perceptions of ride-sharing app services. The questionnaire for this quantitative study was created using Google Forms. The findings show a link between reliability and the intention to ride on the GrabCar app, as well as the benefits of utilizing GrabCar for online transportation bookings, as well as the pricing difference between GrabCar and other network linked public transit firms.

Keywords: Cheaper fare; Convenient booking; Intention to ride; Reliability; Quality (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2210-6_8

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DOI: 10.1007/978-981-16-2210-6_8

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