Decision-Making Process and Neuroeconomics

Kazuhisa Takemura
Additional contact information
Kazuhisa Takemura: Waseda University

Chapter Chapter 14 in Behavioral Decision Theory, 2021, pp 193-207 from Springer

Abstract: Abstract This chapter introduces neuroeconomicsNeuroeconomics, which explans the neuroscientific basis of decision-making phenomena using various theoretical approaches and experimental methods. This chapter firstly explains the relationships of neuroeconomics, neuromarketingNeuromarketing and behavioral decision theoryBehavioral decision theory, and then introduce the methodology of neuroecomics such as functional magnetic resonance imaging (fMRI) andFMRI positron emission tomography (PET), and lastly explains the research findings of neuroeconomicsNeuroeconomics and implication of the findings on the behavioral decision research.

Keywords: Decsision-making process; Neuroeconomics; Neuromarketing; Neuroscience; Brain activity; Prospect theory; Dual process; Affect (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5453-4_14

Ordering information: This item can be ordered from
http://www.springer.com/9789811654534

DOI: 10.1007/978-981-16-5453-4_14

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().