Preference Formation and Attitude Research

Kazuhisa Takemura
Additional contact information
Kazuhisa Takemura: Waseda University

Chapter Chapter 16 in Behavioral Decision Theory, 2021, pp 243-283 from Springer

Abstract: Abstract This chapter presents descriptive research on how people formAttitude preferencesPreference and come to make decisions. Although the problem of preference formationPreference formation is a major theme in behavioral decision theoryBehavioral decision theory, it was originally the subject of research in psychology and social psychology. Therefore, this chapter first discusses the position of preference formationPreference formation research in behavioral decision theoryBehavioral decision theory, and then discusses the theory of attitudes in social psychology, which is deeply related to preference formation, to discuss the relationship between attitude theoryAttitude theory and preference formation, and to reinterpret classical attitude theoryAttitude theory in social psychology from the perspective of preferencePreference formation. This chapter points out that although the constitutive concept of “preference formationPreference formation” is an important object of study not only in psychology as a behavioral science but also in social sciences such as economics, which has a significant impact on economic policies in the real world, this issue has not been sufficiently examined theoretically. This chapter then argues that people’s preferencesPreference are not given, as assumed in traditional economics, but are constructed through the decision-making processDecision-making process. Thus, the discussion of preference formationPreference formation in this chapter may call into question the assumption implicit in the social sciences that decisions are based on individual preferences. Finally, this chapter discusses what kinds of explicit and implicit measurementMeasurement of preference attitudesAttitude exist.

Keywords: Preference; Preference formation; Attitude; Attitude theory; Attitude measurement; construction of preference (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5453-4_16

Ordering information: This item can be ordered from
http://www.springer.com/9789811654534

DOI: 10.1007/978-981-16-5453-4_16

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().