Emerging Technologies in Tourism for a Better Experience: The Case of Dubai

Mohit Vij and Syed Ahmad Rizwan
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Mohit Vij: Liwa College of Technology
Syed Ahmad Rizwan: City University College of Ajman

Chapter Chapter 6 in Technology Application in Tourism in Asia, 2022, pp 97-107 from Springer

Abstract: Abstract Technology has played a crucial role in the growth of tourism over the last two decades. On the demand side the tourists are becoming more tech savvy and technology dependent while on the supply side, the suppliers are left with no choice but to adopt the latest technologies to be able to reach to the potential tourists and influence them for a making favorable decision. The Destination Management Organizations (DMOs) are equally involved in exploiting latest technologies to promote the destination and providing conducive technological platforms to their partners for effective collaborations. Dubai, the second largest emirate of United Arab Emirates (UAE) has progressed remarkably in the field of tourism and hospitality. Strategically located on the Arabian sea, Dubai has emerged as an international luxury tourist destination. According to Mastercard’s Global Destination Cities Index (GDCI), Dubai, with 15.93 million international overnight visitors in 2019, retained its position as fourth most visited city in the world for the fifth year in a row. The city ranked among world’s top 10 most popular city destinations in 2019, according to Euromonitor International, a UK based market research consultancy. Although there have been many factors attributing to the success of Dubai tourism, effective governance has been the key to it. The principle organization for tourism development and promotion, Dubai Commerce and Tourism Management (DTCM) has been successfully managing the show through adopting the best practices especially through integrating latest technologies. This chapter has an objective to explore the role played by the recent technologies such as digitization of services, artificial intelligence and machine learning with regard to managing tourism at a destination with a special focus on Dubai. While providing a variety of examples, the chapter examines how Dubai is leveraging on technology to offer digital experiences to its visitors. The findings are valuable to the academicians, researchers, scholars and practitioners to identify and analyze the contribution of technology in tourism and hospitality management at a destination.

Keywords: Dubai; United Arab Emirates (UAE); Tourism; Technology; Digital (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-981-16-5461-9_6

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