Strategies for Monitoring Brand Crisis Information Sharing by Weibo Users

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

Chapter Chapter 7 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 249-264 from Springer

Abstract: Abstract In recent years, business competition grows ever more fiercely with the continuous development of market economy.

Date: 2022
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DOI: 10.1007/978-981-16-6667-4_7

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