Conclusion and Suggestions
Changzheng Yang ()
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Changzheng Yang: Ocean University of China
Chapter Chapter 8 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 265-275 from Springer
Abstract:
Abstract In todays’ complicated and changing market environment where brand crisis is happening ever more frequently, Weibo as an important place for information seeking and sharing as well as interactive exchanges has an undeniable impact on the dissemination of crisis information.
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-6667-4_8
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DOI: 10.1007/978-981-16-6667-4_8
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