The Culture Club: The Neuroscience of Pronouns

Laura McHale ()
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Laura McHale: Conduit Consultants Limited

Chapter Chapter 8 in Neuroscience for Organizational Communication, 2022, pp 75-83 from Springer

Abstract: Abstract This chapter provides a brief introduction to intercultural competenceIntercultural competence and cultural neuroscienceCultural neuroscience. We explore the psychological construct of self-construalSelf-construal, and how self-construal can be primed in the brain by using “I” or “we” pronouns. We introduce the concept of neurocultural leadershipNeurocultural leadership, and how a more agile and strategic use of pronouns can make organizational communication more effective. We’ll also look at an excerpt of a famous political speech by Barack Obama to understand the power of pronoun agility in engaging audiences.

Keywords: Intercultural competence; Cultural neuroscience; Self-construal; Neurocultural leadership; Pronoun agility (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-7037-4_8

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DOI: 10.1007/978-981-16-7037-4_8

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