Mediation, Motivations and Experiences of BTS Fandom in India

Jasdeep Kaur Chandi () and Kulveen Trehan ()
Additional contact information
Jasdeep Kaur Chandi: University School of Mass Communication, Guru Gobind Singh Indraprastha University
Kulveen Trehan: University School of Mass Communication, Guru Gobind Singh Indraprastha University

Chapter Chapter 7 in Korean Wave in South Asia, 2022, pp 153-168 from Springer

Abstract: Abstract This chapter explores and examines the Indian fandom of the South Korean boy band BTS. It provides an insight into the shared experiences of Indian fans vis-à-vis the consumption of transcultural popular media based on the findings of focus groups with self-identified fans of BTS. The chapter analyzes the mediation of BTS fandom in India by investigating the initiation of BTS amongst their Indian fans and reviewing the role of digitization in the emergence of this particular Indian fandom. It provides insights into fans’ motivations vis-à-vis their preference of BTS over other parallel cultural elements and locates the fan experiences within the constructs of hierarchy of needs, media uses and gratification and the notion of ontological security in fan studies.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-8710-5_7

Ordering information: This item can be ordered from
http://www.springer.com/9789811687105

DOI: 10.1007/978-981-16-8710-5_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().