Application

Sharon Gai ()

Chapter Chapter 4 in Ecommerce Reimagined, 2022, pp 127-168 from Springer

Abstract: Abstract This chapter will show you how to formulate a viable ecommerce strategy in China, how to best work with the platform, how to choose a TP, highlight the implications of ecommerce on society and the environment, and things to know beyond China. The Tmall model is also applied to other platforms. As Alibaba expands to other countries, and new marketplaces sprout up, the Tmall model will be replicated to other markets.

Keywords: TP; Tmall Partner; Yiwu; Global brand; Local brand; Ecommerce strategy; China; Environment; Tmall HK; Lazada (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-0003-7_4

Ordering information: This item can be ordered from
http://www.springer.com/9789811900037

DOI: 10.1007/978-981-19-0003-7_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().