Thinking Modes and Techniques

Mark Kilgour ()
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Mark Kilgour: University of Waikato

Chapter Chapter 4 in The Handbook of Creativity & Innovation in Business, 2022, pp 77-89 from Springer

Abstract: Abstract To develop creativeCreative ideas, we first need to understand what they are. CreativeCreative ideas contain three core elements. They must be original, appropriate, but also artistic. The development of these ideas requires an understanding of divergent and convergent thinkingConvergent thinking processes and how they are used to generate creativeCreative ideas. These creativeCreative ideas must then make it through challenging evaluationEvaluations processes.

Keywords: Appropriateness; Artistry; Creative frontier model; Domains; Originality; The creative thinking processes; The domain continuum model (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-981-19-2180-3_4

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