Factors Influencing the Intention to Use Food Delivery Application (FDA): The Case Study of GoFood During COVID 19 Pandemic in Vietnam

Cuong Nguyen (), Nhan Ha () and Nhan Nguyen ()
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Cuong Nguyen: Industrial University of Ho Chi Minh City
Nhan Ha: Industrial University of Ho Chi Minh City
Nhan Nguyen: FPT University

A chapter in Information Systems Research in Vietnam, 2023, pp 133-144 from Springer

Abstract: Abstract The study investigates the factors influencing customers’ intention to use the GoFood application in Vietnam. The research model adopts the components of The Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB). The sample size includes 295 respondents who are frequent customers of the GoFood application. The results show that 5 factors positively impact the intention to use the GoFood application: Subjective Norms (SN), Perceived Usefulness (PU), Perceived Ease of Use (PEU), Service Performance (SP) and Perceived Price Fairness (PPF). Subjective Norms (SN) are the most significant factor affecting the intention to use the GoFood application among Vietnamese consumers. The findings also provide some managerial implications for GoFood and other food delivery applications (FDAs) to serve customers efficiently in Vietnam.

Keywords: Intention to use; GoFood; Food delivery applications; FDAs; Vietnam (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-3804-7_9

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DOI: 10.1007/978-981-19-3804-7_9

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