Case 2 Takatoshi Mitsui: New Business Opportunities and the Retail Revolution

Takeo Kikkawa
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Takeo Kikkawa: International University of Japan

Chapter 4 in History of Innovative Entrepreneurs in Japan, 2023, pp 19-24 from Springer

Abstract: Abstract This chapter introduces Takatoshi Mitsui, one of the “Big Three Merchants” and his retail innovation in the Edo period.

Date: 2023
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DOI: 10.1007/978-981-19-9454-8_4

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