From Culture to Action: Unveiling the Path to Ecological Behavior Through Green HRM

M. Y. Yusliza (), Juhari Noor Faezah (), T. Ramayah () and Muhammad Hamza Qummar
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M. Y. Yusliza: Universiti Malaysia Terengganu, Faculty of Business, Economics and Social Development
Juhari Noor Faezah: Universiti Kebangsaan Malaysia, Faculty of Economics and Management
T. Ramayah: Universiti Sains Malaysia, School of Management
Muhammad Hamza Qummar: Universiti Malaysia Terengganu, Faculty of Business, Economics and Social Development

A chapter in Employee Green Behavior, 2025, pp 1-20 from Springer

Abstract: Abstract This study investigates the influence of green culture (GC) on employee ecological behavioremployee ecological behavior (EEB), with green human resource management (HRM) serving as a mediating factor, framed within the Ability–Motivation–Opportunity (AMO) theoryAbility-Motivation-Opportunity (AMO) theoryAbility-Motivation-Opportunity (AMO) theory. Utilizing a quantitative approach, data were gathered from 308 academics across five higher education institutions in Malaysia and analyzed through partial least-squares structural equation modeling (PLS-SEM). The findings indicate that while green culture has a positive effect on green HRM, it does not directly impact EEB. Instead, green HRM fully mediates the relationship between green culture and EEB. Notable insights include the inconsistent role of green culture in promoting EEB, attributed to ineffective green practices, as well as the indirect influence of green culture on employee behaviors through established organizational norms. The study emphasizes the necessity of authentic investments in green HRM to effectively motivate pro-environmental behaviors among employees. The conclusion addresses the implicationsimplications of the findings, acknowledges limitations, and suggests avenues for future researchresearch.

Keywords: Employee ecological behavior; Green Human Resource Management; Green commitment; Higher Education Institutions; Malaysia (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-95-1422-9_1

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DOI: 10.1007/978-981-95-1422-9_1

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